ACϟDC TEQUILA PACKAGE DESIGN

BRAND > STOLI GROUP
ROLE > VISUAL DESIGNER / ILLUSTRATOR / TYPOGRAPHER

The goal, to not create something that was seen as "cheesy as fuck". Keep it upscale and stay away from stereotypical rock band motifs. The design process: crafted a custom distressed typeface, the illustrations were pencil to paper. The aesthetics carries a simple balance between Mexican folk art and musical symbolisms. A sense of depth was created by using the back of the bottle to house the bands logo and lightning strikes, making it a multi-dimensional design. A bit of pearlescent and foil stamping print techniques were also used to evoke premium-ness.